Library UIndy Web

What's New

• Newly Acquired Books and Media at KML
  It's easy to find out what's new in our print and media collections, using the New Titles search button located at the top of the page when you go to the KML Catalog. You can search for a specific title or for all new titles recently added to the collections, with options ranging from "items cataloged since 2 days ago" through "items cataloged since 3 months ago."

• New Database: Demographics Now
  Demographics Now is a comprehensive yet easy-to-use tool that provides highly sought-after demographic data which allows prospective entrepreneurs, long-time business owners, and students building marketing plans to collect and analyze demographic information including income, housing, race, age, education, consumer expenditures and more. Users can select prepared reports or generate custom reports that include graphs, summaries, comparisons, rankings, and maps that can be used for:
  • Business & Marketing Plans — fast and easy formatted reports available in seconds
  • Determining where you should locate your business
  • Understanding your customers better — How much do they earn? How much do they spend?
  • Analyzing new markets — should you expand to other areas?
  • Targeting direct mail and advertising programs — to the customers most likely to buy your product/service
  • Identifying where your competitors are located
  • Planning sales territory
  • Analyzing Lifestyle customer segmentation with categorization used by the professionals